A Sunshine Coast-based technology company, Entag, is set to expand its workforce to nearly 150 employees following its acquisition of Rubicon 8, a firm renowned for its expertise in cybersecurity, cloud services, and automation. This strategic move aims to bolster Entag’s capacity to engage with a broader range of businesses and government clients across Australia, fostering growth, innovation, and local employment opportunities.
The integration of Rubicon 8 will see the combined team of over 145 specialists operate from Entag’s headquarters in Birtinya, Sunshine Coast, as well as additional offices in Brisbane, Sydney, and Melbourne. Entag CEO Kris Carver emphasized the shared values and customer-centric focus of the two companies.
“We’re excited to bring together two great teams with complementary strengths,” Carver stated. “This is about building something bigger and better for our customers and our people. Entag is investing in the future and the Sunshine Coast is at the heart of it.”
Investment and Strategic Growth
The acquisition was facilitated by Anchorage Capital Partners, a Sydney-based investment firm. Edward Bostock, managing partner at Anchorage, highlighted the potential for innovation and leadership in the technology services sector as a result of this partnership.
“Entag and Rubicon 8 have built outstanding businesses with strong customer relationships. We’re excited to partner with both teams to accelerate growth and build a market-leading IT services platform in Australia,” Bostock said. “By leveraging the combined strengths of both businesses, scaling systems and processes, and deploying the Anchorage value-creation playbook, we aim to create significant long-term value for our customers.”
This development follows a period of industry recognition for both companies. At the 2025 Telstra Partner Awards, Entag was named Telstra Enterprise Partner of the Year and Telstra Cloud and AI Partner of the Year. Rubicon 8 was honored as Telstra Business Partner of the Year for the second consecutive year and also received the Telstra Data and Connectivity Partner of the Year award.
Positioning for the Future
Entag’s CEO, Kris Carver, expressed confidence in the company’s ability to anticipate industry changes and deliver intelligent solutions. He noted the importance of strategic partnerships with technology giants such as Telstra, Microsoft, Apple, Fortinet, and Samsung in driving the next chapter of digital transformation in Australia.
“Together, with our strategic partners, we are poised to lead the next chapter of digital transformation in Australia,” Carver said. “Customers will gain access to deeper technology expertise, faster innovation cycles, and integrated platforms designed to grow with their business.”
The acquisition of Rubicon 8 is seen as a pivotal step in combining top-tier technology services and platforms that are agile, scalable, and aligned with the evolving needs of customers. This move represents a significant commitment to enhancing service offerings and maintaining a competitive edge in the rapidly evolving tech landscape.
Implications and Future Prospects
As the technology sector continues to evolve, the consolidation of expertise and resources through acquisitions like this one is becoming increasingly common. By integrating Rubicon 8’s capabilities, Entag is not only expanding its workforce but also enhancing its service delivery to meet the growing demands of digital transformation across various industries.
Looking ahead, the combined strengths of Entag and Rubicon 8 are expected to create a robust platform for innovation and growth, positioning the company as a leader in the Australian IT services market. With the backing of Anchorage Capital Partners, Entag is well-equipped to navigate the challenges and opportunities of the digital age, driving significant value for its clients and stakeholders alike.
This strategic expansion underscores the dynamic nature of the technology sector and the importance of collaboration and innovation in achieving long-term success.
