Since her rise within News Corp, Siobhan McKenna has become a formidable force, known for her strategic acumen and ability to navigate complex corporate landscapes. Her influence has been particularly felt in Australia, where she has played a pivotal role in revitalizing News Corp’s key assets. This includes her instrumental involvement in the merger of Fox Sports and Foxtel, as well as securing significant funding from Foxtel to Sky News.
Almost immediately following the merger, major leadership changes were implemented. Patrick Delany, the former Fox Sports boss, was appointed as the chief executive of the newly combined Foxtel, while Angelos Frangopoulos, Sky’s long-time chief executive, was replaced by Paul Whittaker, the editor-in-chief of The Australian. A senior News Corp executive noted,
“[McKenna] was quite instrumental in ensuring Sky was paid enough money from Foxtel so it could go and grow and build that business.”
This financial boost allowed Whittaker to expand Sky’s programming and adopt a more aggressive, campaign-oriented approach.
Strategic Moves and Corporate Influence
McKenna’s strategic prowess was further demonstrated with the launch of Kayo, a sports streaming platform, followed by the introduction of Binge. Patrick Delany, who worked closely with McKenna, credited her for these initiatives, stating,
“Having her as a chairman is like having McKinsey permanently on board.”
Her influence was crucial during a major test in 2022, when Foxtel secured a historic $4.5 billion deal to retain AFL broadcast rights, a critical move for the company’s survival.
Her ability to deliver results has solidified her reputation within News Corp and beyond. Delany emphasized the importance of trust and outcomes in business relationships,
“She delivers. I think in business that’s the true test, and the only test of a long relationship.”
Complex Persona and Political Savvy
Despite her success, McKenna remains an enigmatic figure. She is described by colleagues as private, intimidating, and highly intelligent. Her political affiliations are largely unknown, though she is seen as a counterbalance to the more conservative elements within News Corp. Her involvement in the Voice referendum and her push for ESG targets at Fox Sports highlight her broader influence and commitment to social issues.
McKenna’s political maneuvering has not been without controversy. Her appointment to the NBN board in 2009 became a political flashpoint, culminating in her resignation amid governmental changes. Former communications minister Stephen Conroy defended her qualifications, noting her formidable intellect and commitment to public service.
Beyond the Boardroom
In 2020, McKenna surprised many by publishing “Man in Armour,” a novel that blends corporate intrigue with personal drama. This venture into fiction revealed a personal side to McKenna, who is known for her love of literature. The book, published by News Corp’s Harper Collins, became a talking point in media and business circles.
As McKenna continues to shape News Corp’s future, questions linger about her next steps. Her recent medical leave has fueled speculation about a potential role abroad, possibly at News Corp’s head office in the United States. With her sons studying at prestigious American universities, a move across the Pacific seems plausible.
The Future of News Corp Under McKenna
McKenna’s influence within News Corp is unmatched, and her strategic vision aligns with Lachlan Murdoch’s focus on profitability and modernization. As News Corp evolves under Lachlan’s leadership, McKenna’s role as a trusted advisor and power player remains crucial. Her ability to wield influence effectively, often behind closed doors, ensures her continued prominence within the Murdoch empire.
In a media landscape where relationships with the Murdochs are paramount, McKenna stands out as a figure of stability and strategic insight. Her legacy within News Corp is one of transformation and success, marking her as a key architect of the company’s future.
