A former AFL star, now a successful business mogul with a net worth exceeding $200 million, is set to auction one of Australia’s most luxurious properties. Brad Moran’s 8888-square-metre mansion, located at 160 Tallai Road, Tallai on the Gold Coast, is a testament to opulence, featuring 10 bedrooms, a private fun park, and a Manhattan-inspired whisky bar.
Moran, who retired from AFL football at the young age of 24 in 2011, made headlines when he sold his start-up company, CitrusAd, to Publicis Groupe for an impressive $205 million in 2021. A significant portion of these proceeds was invested into transforming the mansion into a premier property, showcasing Moran’s flair for both business and luxury real estate.
The Mansion’s Lavish Features
The property is meticulously divided into three distinct zones: private quarters, entertainment, and sky residences. This design caters to multiple generations living under one roof, a concept Moran envisioned when purchasing the property for $7 million after his business sale.
Inside, the mansion offers a private cinema and a soundproof poker room, while the main residence spans an impressive 2240 square metres. Guests can enjoy three self-contained guest houses and a 110m go-kart track. Additional features include a basketball court, golf driving range, and an infinity-edge pool.
One of the standout features is a glass-fronted nine-car gallery, equipped with an integrated turntable mechanism that showcases vehicles as if they were in a high-end showroom. This attention to detail underscores Moran’s commitment to luxury and innovation.
From AFL Fields to Business Success
Moran’s journey from the AFL fields to the business world is nothing short of remarkable. After playing 21 games for North Melbourne and Adelaide, his career was cut short due to injury. However, Moran’s pivot to business proved highly successful, with the sale of CitrusAd earning him 100 times more than his football career.
His wife, Alicia, joined him in transforming the mansion over four years, creating a space that rivals Australia’s finest homes. Despite living in the mansion during renovations, Moran realized it wasn’t destined to be their long-term residence.
Market Context and Auction Details
The mansion has been listed for auction on November 28, represented by Kollosche real estate agents Michael Kollosche and Jamie Harrison. The current record for a Queensland property sale stands at $42 million, a benchmark this property could potentially surpass given its unique features and history.
“The sale of this mansion is a significant event in the Australian real estate market, potentially setting new records,” said Michael Kollosche, highlighting the property’s extraordinary appeal.
Implications and Future Prospects
This auction represents more than just a real estate transaction; it is a reflection of Moran’s remarkable transition from sports to entrepreneurship. It also underscores the growing trend of athletes successfully venturing into business post-retirement.
As the auction date approaches, industry experts will be watching closely, considering the implications for the luxury real estate market in Australia. The outcome could influence future property developments and sales in the region.
Meanwhile, Moran continues to explore new ventures, leveraging his business acumen and passion for innovation. His story serves as an inspiring example of resilience and reinvention, proving that life after sports can be as rewarding as the game itself.
