In the dynamic world of advertising and media, few professionals have left a mark as distinctive as Olivia Potter, Group Business Director at oOh!media. With nearly 13 years at the company, Potter has witnessed and contributed to the evolution of Out of Home (OOH) advertising in Australia.
oOh!media, a leader in the OOH advertising sector, operates across seven different environments, connecting audiences to brands on a massive scale. Potter describes her role as multifaceted, with each day bringing new challenges and opportunities. “Every day is different, but the goal is always the same: to ensure we are hitting our revenue targets,” she explains.
From Humble Beginnings to Industry Leadership
Potter’s journey into the media industry was somewhat serendipitous. Like many millennials with a business degree, she initially aimed for a career in one of the Big 4 firms. However, a friend’s connection at Channel 7 led her to a role as a media executive, setting her on a path she hadn’t anticipated but has thrived in.
Her career at oOh!media has been marked by significant campaigns, including a collaboration with Margie Reid and the Thinkerbell team on their inaugural media campaign. This project was a testament to the growth and innovation within the independent agency landscape.
Challenges and Innovations in OOH Advertising
Looking ahead, Potter sees the upcoming MOVE2 launch in 2026 as a pivotal moment for the OOH sector. “It will be a game changer in terms of accurate reach and frequency measurement,” she notes, emphasizing the platform’s capability to measure regional sites, office, study, and airport assets collectively.
This development follows a broader trend in the advertising industry towards more precise and comprehensive data analytics, which is expected to enhance the effectiveness of advertising strategies and campaigns.
Mentorship and Personal Insights
Throughout her career, Potter has been influenced by great leaders and peers who have served as both mentors and friends. She advises those aspiring to similar roles to be passionate about their product and their team. “You need to be passionate about the product you sell and the people in your team who are selling it,” she asserts.
Potter’s mantra, “As a leader, you bring the weather,” reflects her belief in the importance of setting a positive tone for her team. This philosophy underscores her approach to leadership and her commitment to fostering a supportive and dynamic work environment.
Beyond the Office
Outside of work, Potter’s interests are diverse. She subscribes to popular streaming services like Netflix, Disney, Stan, and Spotify, although she humorously acknowledges the need for an audit of her subscriptions. Despite her chronic oversharing, she maintains a sense of humor about the lack of mystery in her life.
When asked about her future, Potter expresses a desire to remain in the OOH industry, with a nod to the enduring tradition of client lunches. “Pending a Powerball win, hopefully I’m still involved in the out of home industry and the art of the client lunch lives on,” she muses.
The Future of OOH and Personal Aspirations
As the OOH sector continues to evolve, Potter’s experience and insights will undoubtedly play a crucial role in shaping its future. Her commitment to innovation and leadership, coupled with her passion for the industry, positions her as a key figure in the ongoing transformation of advertising in Australia.
For those eager to follow in her footsteps, Potter’s journey is a testament to the power of adaptability, mentorship, and a genuine passion for one’s work. Her story serves as an inspiration to aspiring media professionals and a reminder of the vibrant possibilities within the advertising industry.
