Developers have submitted plans for the empty Hungry Jack’s site in central Fremantle for public comment.
A multimillion-dollar sports bar project in Fremantle has been temporarily halted due to design revisions and rising construction costs. The development, spearheaded by Signature Hospitality Group (SHG), seeks to transform the former Hungry Jack’s site at the corner of South Terrace and Essex Street into a vibrant $6.5 million sports bar. However, recent changes to the approved design have prompted a pause in the project.
In 2023, the Metro Inner-South Joint Development Assessment Panel unanimously approved SHG’s plans, which featured an ambitious “stadium experience” complete with a main bar, restaurant, brewery, and theatre, complemented by open-air silos, terraced seating, and an accessible rooftop. Yet, a modified design was presented at the City of Fremantle’s September 24 meeting, which included significant alterations such as the removal of a basement and balcony and a reduction in the building’s height.
Design Changes and Council Deliberations
The revised design saw the bar area reduced from approximately 898 square meters to 750 square meters, alongside new brick colors and facade treatments. City staff recommended rejecting these alterations, citing concerns that the “higher quality design and architectural features” of the original plan were compromised, potentially clashing with the area’s heritage character.
Despite these concerns, the Fremantle council voted 7-3 in favor of Councilor Andrew Sullivan’s motion to put the project on hold for further design reconsideration. The decision reflects a desire to balance modern development with the preservation of Fremantle’s historical aesthetic.
Challenges and Developer’s Commitment
SHG attributed the need for design changes to factors beyond their control, particularly increased construction costs. Speaking at the council meeting, SHG representative Sam Fisher expressed the company’s commitment to the project, emphasizing their long-term vision for Fremantle.
“We’ve had ongoing consultation with the planning department to ensure our amendment respects the heritage fabric of the space while still delivering the intended experience,” Fisher stated. “We see this as a long-term investment and a valuable amenity for the municipality.”
Councilor Sullivan supported the project, noting the site’s long-standing vacancy and the inadequacy of previous structures. He argued that the proposed tavern would be a significant improvement, despite the design changes.
Community and Council Reactions
The community and council members have expressed mixed reactions. Councilor Geoff Graham highlighted the potential profitability of Fremantle’s entertainment venues, describing them as “gold mines.” He expressed eagerness to see the site developed, even suggesting a preference for a practical balcony over a roof terrace due to Fremantle’s sea breeze.
Conversely, Councilor Jemima Williamson-Wong voiced concerns about the impact of rising costs on design quality, questioning whether the revised plans would have been approved initially. She emphasized the need to evaluate the amendment as a fresh development application.
“In looking at an amendment to a development application, we should assess it as if it’s a new proposal. It’s not about whether it’s better or worse than the first design, but whether it meets our standards from the outset,” Williamson-Wong stated.
Councilor Ingrid van Dorssen expressed mild disappointment with the changes but was open to granting SHG more time to refine their plans.
Looking Ahead: Future Prospects for Fremantle
The delay in the tavern’s development highlights broader challenges faced by urban projects in balancing modernity with heritage preservation. As Fremantle continues to evolve, the outcome of this project could set a precedent for future developments in the area.
For now, the site remains a focal point of community interest, with stakeholders eager to see how SHG will address the council’s feedback. The project’s progress will be closely monitored, with potential implications for Fremantle’s economic and cultural landscape.
As the city navigates these challenges, the eventual completion of the sports bar could serve as a testament to Fremantle’s ability to harmonize its rich history with contemporary growth.
