The NSW Swifts have announced a landmark partnership with Sunbeam, Australia’s leading home appliance producer, as their Official Membership Partner for the 2026 season. This collaboration comes as the Swifts prepare to celebrate their 30th anniversary, following a record-breaking membership year in 2025.
Sunbeam, renowned for over a century of enhancing everyday life for Australians through innovative appliances, joins the seven-time Australian netball premiers at a pivotal moment in the club’s history. The partnership is expected to bring new and exciting experiences to Swifts members, aligning with the club’s values and heritage.
Aligning Values and Heritage
Marie Liganaris, Marketing Communications Manager at Sunbeam, expressed the company’s enthusiasm for the partnership. “The Swifts are one of the most loved and respected sporting clubs in Australia, with a hugely loyal membership and supporter base. We are proud to be part of the Club,” she stated.
Liganaris highlighted the shared values between the two organizations as a key factor in the decision to support the Swifts during this milestone year. “Many of the greatest names in netball have played for the Swifts, building trust and respect within the communities they represent,” she added.
“Likewise, Sunbeam has been a trusted provider of quality products for Australian households for 75 years, and we are proud of the community footprint we’ve established.”
A Natural Partnership
Jeremy Butler, Executive General Manager of the Swifts, welcomed Sunbeam with open arms, emphasizing the natural alignment between the two brands. “We’re thrilled to welcome Sunbeam as our newest partner—a brand that truly understands Australian families,” Butler said.
He further noted, “This partnership represents a natural alignment between two trusted names that have been part of Australian households for many years. Our members are predominantly families who value quality, reliability, and heritage—exactly what Sunbeam delivers through their innovative appliances.”
“We’re excited to partner with Sunbeam to bring innovative experiences to life for Swifts members in 2026.”
About Sunbeam
For over 100 years, Sunbeam has been committed to making life easier for millions of Australians by creating appliances that cater to real Australian needs. Through cutting-edge innovation and intelligent design, Sunbeam aims to simplify everyday tasks such as cleaning, cooking, organizing, and entertaining.
Sunbeam’s product lineup includes trusted household names like coffee machines, air fryers, mixers, pie makers, snack makers, sandwich presses, kettles, toasters, electric blankets, and heat pads. Their dedication to quality and innovation has made them a staple in Australian homes.
Looking Forward
This partnership not only signifies a new chapter for the Swifts as they approach their 30th anniversary but also highlights the importance of aligning with brands that share similar values and community engagement. As the 2026 Suncorp Super Netball season approaches, both the Swifts and Sunbeam are poised to deliver unique and memorable experiences for their members and supporters.
The collaboration between the NSW Swifts and Sunbeam is set to enhance the club’s offerings and strengthen its community ties, ensuring that both organizations continue to thrive and resonate with Australian families nationwide.
