October 7, 2025 — 5:00am
Singapore Airlines continues to set the standard for luxury air travel with its business class service on route SQ 346 from Singapore Changi Airport (SIN) to Zurich Airport (ZRH). Offering seven non-stop flights per week, this route is serviced by the Boeing 777-300ER, renowned for its comfort and efficiency. The flight, which typically takes 12 hours and 20 minutes, recently managed to shave off a half-hour, arriving ahead of schedule.
Flight Experience: From Check-In to Landing
Singapore Airlines’ flights to Europe often depart late at night, with this particular flight boarding at 12:55 am. Travelers spending time in Singapore can enjoy a full day in the city before heading to the airport. However, the wait at Terminal 3’s business class lounge can be lengthy. For those looking to maximize comfort, a late hotel checkout and a leisurely dinner might be preferable to the in-flight meal service during the early hours.
Business-class passengers are entitled to check up to 40 kilograms of luggage, with each item not exceeding 32kg, and can carry two bags of up to seven kilograms each onboard. The airline’s loyalty program, KrisFlyer, allows passengers to earn points, with partnerships extending to Virgin Australia’s Velocity program.
Seating and Comfort
The business class cabin on the Boeing 777-300ER features a 1-2-1 configuration, ensuring direct aisle access for all passengers. The seats, crafted from Scottish leather, are designed for both style and comfort, featuring a color palette of mocha, camel, and chocolate brown with accents in aubergine, taupe, or burnt orange. Measuring 28 inches in width, the seats convert into a fully flat 78-inch bed, complete with a duvet, linen, pillows, and a cushioned headboard.
Additional amenities include a side console for storing personal items and charging ports for electronic devices. The KrisWorld entertainment system offers over 1800 options on an 18-inch LCD screen, including the latest movies, TV shows, music, and games. Complimentary Wi-Fi is available, providing reliable connectivity throughout the flight.
Culinary Delights and Service Excellence
While some passengers may choose to sleep through the supper service, the breakfast offerings are not to be missed. Options include a Spanish omelette with potatoes and smoked chicken sausage, or a lighter continental breakfast. The beverage service features Italian Illy espresso and a selection of teas from the Singapore-origin TWG brand.
Singapore Airlines is celebrated for its exemplary service, consistently ranked among the top in the world. The airline recently secured the number two spot in the 2025 Skytrax World Airline Awards, surpassing its code-share partner SWISS, which ranked 11th.
Sustainability Initiatives
In line with global sustainability efforts, Singapore Airlines is investing in fuel-efficient aircraft and exploring lower-carbon fuels. Passengers can contribute to these efforts by purchasing carbon offsets through the airline’s website.
The Cost and Final Verdict
Tickets for this luxurious experience start at approximately $12,200 for a round trip from Sydney to Zurich, via Singapore. While the price reflects the premium service offered, the experience is unparalleled for those seeking efficiency and comfort. Singapore Airlines embodies the precision and reliability of both Singapore and Switzerland, though a touch more personality could enhance the journey.
The writer traveled as a guest of Inspiring Vacations’ 12-day Grand Train Tour of Switzerland, with assistance from Singapore Airlines. For more information on sustainable air travel, visit the International Air Transport Association’s website at iata.org.
For those seeking an exceptional travel experience, Singapore Airlines remains one of the best choices available, offering a seamless blend of luxury, service, and efficiency.
