In a strategic move, the AFL Commission has elected Craig Drummond, the former Geelong president, as the designated next chairman. This decision signals a preference for steady evolution over radical change, as Drummond is set to replace Richard Goyder. The move counters the competitive tactics of the NRL’s deal-making chairman, Peter V’landys, by appointing someone who embodies a hands-off approach.
Drummond was the preferred candidate of outgoing chairman Richard Goyder, who, alongside his allies, maneuvered to prevent the rise of Jeff Browne, the former Collingwood president. Goyder’s strategic efforts ensured Drummond’s succession, despite a lack of time to extend his own tenure due to club opposition. This transition subtly shifts the balance of power towards the clubs, albeit modestly.
Leadership Dynamics and Club Politics
While theoretically possible for clubs to oppose Drummond’s appointment at the AFL AGM in March, such a scenario seems unlikely. The insurrection was primarily against Goyder, not Drummond, and few clubs showed genuine resolve to challenge the AFL board. As Drummond steps into his new role, he is expected to enjoy more support than Goyder did in his final days.
Drummond’s background as a former club president and his reputation for allowing executives autonomy provide him with a unique advantage. Unlike Goyder, who faced criticism for governance issues, Drummond is expected to excel in this area, drawing from his successful tenure at public companies and Geelong.
The Candidates: Drummond, Browne, and Gordon
Jeff Browne, backed by influential figures like Sydney’s Andrew Pridham, and Peter Gordon, the ex-Bulldogs president, were notable contenders. However, Browne withdrew from the process following Goyder’s formal departure announcement, leaving Drummond as the clear successor.
“Like Richard Goyder, Craig Drummond is a denizen of corporate Australia (chairman of Transurban and ex-CEO of Medibank) – a background that confirms the code’s drift towards the Business Council class.”
Gordon, known for his forceful approach and legal acumen, was seen as a potential catalyst for change. His candidacy highlighted the need for a leader who could challenge the AFL’s commercial rivals, particularly in light of the NRL’s recent gains.
Drummond’s Vision for the AFL
As the AFL’s new chairman, Drummond is expected to provide clubs with a greater voice in the league’s operations. His clubland roots afford him a deeper understanding of club dynamics, potentially fostering better relationships than his predecessor.
Drummond’s immediate challenges include addressing player health concerns, such as concussion and injury, and bolstering grassroots initiatives. Additionally, he must navigate the AFLW’s audience struggles, the Tasmanian project, and secure a lucrative broadcast deal akin to Norway’s oil reserves, ensuring the league’s financial stability.
Future Challenges and Opportunities
Drummond’s leadership will be tested by the inevitable crises that arise within the AFL. His conservative and measured approach may prove advantageous, as he navigates these challenges with a focus on maintaining the league’s health and prosperity.
Barring March mischief from clubs, a health insurance executive has been entrusted with the health of the code.
The AFL’s future under Drummond’s guidance promises a blend of continuity and subtle change. His success will largely depend on his ability to respond to emerging challenges while fostering a collaborative environment among clubs and stakeholders.
