The sharp-edged 2026 Omoda 4 has been officially launched as the successor to the Omoda 3 concept, marking a significant step for the ‘global’ small SUV segment. This new model, measuring 4.4 meters in length, is set to rival established names such as the Kia EV4, BYD Atto 2, and Toyota Corolla Cross. Initially unveiled as a concept in April, the production version of the Omoda 4 was revealed in China this week with its new name, ahead of its anticipated market release in late 2026.
Omoda Australia has indicated that the Omoda 4 is under consideration for local showrooms, potentially joining the Omoda 9 large SUV, which debuted in the Australian market in August 2025. Despite the excitement surrounding its launch, detailed specifications regarding powertrains, equipment levels, and pricing remain undisclosed.
Omoda’s Strategic Rebranding and Future Plans
The announcement of the Omoda 4 comes amid a strategic rebranding effort by the Chinese auto brand. According to British publication Car, Omoda is also planning to introduce an Omoda 4 Ultra variant soon, as part of its revised naming strategy aimed at aligning more closely with consumer expectations.
“We make the car with our customers. Omoda 4 [name] better meets their demands. We want our customers to come here to tell us what they like, what they don’t like,” Omoda CEO Shawn Xu told Car.
This customer-centric approach has been pivotal in Omoda’s decision to rename the model from Omoda 3 to Omoda 4, reflecting feedback received since the concept’s initial unveiling. The brand, a subsidiary of Chery, has already made significant inroads in the Australian market with the launch of the Omoda Jaecoo brand and the Omoda 9 plug-in hybrid (PHEV).
Design and Technological Innovations
The Omoda 4’s design language is distinct, following Chery’s strategy of visually differentiating its sub-brands. The vehicle is based on the T1X platform, shared with other Chery models such as the Jaecoo J7 mid-size SUV. This platform choice underscores Chery’s commitment to leveraging existing technologies to deliver new products efficiently.
“I think our product is a bit different in terms of design language across the brands. So that’s, I think, the first opportunity from a design point of view,” Mr. Xu explained to CarExpert.
Technologically, the Omoda 4 promises to offer a high level of innovation, with options including petrol, hybrid, PHEV, and electric powertrains. This diversity in powertrain options is expected to cater to a broad audience, with the electric version positioned as a competitor to the upcoming BYD Atto 2.
Potential Impact on the Australian Market
If the Omoda 4 is introduced in Australia, it could significantly influence the local SUV market. The vehicle is expected to appeal to younger buyers, offering a blend of style, technology, and affordability. Pricing is anticipated to be competitive, potentially undercutting rivals like the hybrid-powered Corolla Cross, which starts at $37,440.
Given the rising popularity of hybrid vehicles in Australia, it is likely that the Omoda 4 will feature the Super Hybrid PHEV system, similar to that of the Omoda 9. This move could further bolster Omoda’s presence in the hybrid market segment.
Looking Ahead
As the Omoda 4 prepares for its European and UK launch in late 2026, its performance in these markets will be closely watched. The vehicle’s success could pave the way for its introduction in other regions, including Australia, where consumer demand for versatile and eco-friendly vehicles continues to grow.
The launch of the Omoda 4 represents a pivotal moment for Chery’s sub-brand, highlighting its commitment to innovation and customer feedback. As the automotive landscape evolves, Omoda’s strategic decisions today could shape its trajectory in the global market for years to come.
