The automotive world is abuzz as new images of the Leapmotor D16, a full-size SUV from the brand’s D series, circulate on Chinese social media. The D16, expected to hit mass production in the first quarter of 2026, is anticipated to be delivered by mid-2026. While the official name remains uncertain—whether it will be the D16 or D19—the excitement around this vehicle is palpable.
Leapmotor has ambitious plans for its D series, which includes both a full-size MPV and SUV. The series is part of a broader strategy announced by Leapmotor founder Zhu Jiangming in December last year. The company aims to launch four series—A, B, C, and D—over three years, targeting a market range of 60,000 to 300,000 yuan (approximately 8,400 to 42,100 USD) with 13 to 14 new models. The D series, priced between 200,000 to 300,000 yuan (28,100 to 42,100 USD), is positioned as offering “super-luxury products at affordable prices.”
Leapmotor’s Strategic Expansion
This development follows a statement by Leapmotor Senior Vice President Cao Li in July, who confirmed that the D series SUV would be the brand’s first flagship model to reach the 300,000 yuan price point. The vehicle has already completed rigorous summer testing, a testament to its readiness for the market. Leapmotor had previously released images of its models, including the D16, undergoing testing in Turpan, China, known as the hottest place in the country. The images featured up to 20 vehicles, including sedans, hatchbacks, SUVs, and MPVs, many of which were camouflaged to maintain an air of mystery.
Technological Advancements
One of the most anticipated features of the D series, particularly the D16, is its dual Qualcomm Snapdragon 8797 chipsets. These chips are designed to enhance the vehicle’s intelligent cockpit and provide advanced driving assistance, setting a new standard for technology integration in vehicles at this price point.
On October 16, Leapmotor is set to hold a technology conference where the D16 is likely to be officially unveiled. This event is expected to provide further insights into the vehicle’s capabilities and the company’s future plans.
Market Performance and Future Goals
Meanwhile, Leapmotor’s market performance has been noteworthy. As of August 21, the company’s cumulative delivery volume surpassed 900,000 units, a significant increase from 800,000 units in June. This growth has prompted Leapmotor to adjust its 2025 annual sales target to between 580,000 and 650,000 units, with plans to aim for one million units next year.
“Leapmotor has raised its 2025 annual sales target to between 580,000 to 650,000 units, and plans to set next year’s goal to one million units.”
Implications and Industry Impact
The introduction of the D16 and its advanced features could have significant implications for the automotive industry, particularly in the electric vehicle segment. Leapmotor’s strategy of offering luxury features at a more accessible price point challenges traditional luxury brands and could reshape consumer expectations.
Experts suggest that the success of the D series could influence other manufacturers to adopt similar strategies, potentially leading to a more competitive market landscape. The integration of cutting-edge technology, such as dual Snapdragon chipsets, highlights the increasing importance of tech in vehicle design and consumer appeal.
As Leapmotor prepares for its upcoming technology conference, all eyes will be on the company to see how it plans to maintain its growth trajectory and continue to innovate in a rapidly evolving market.
