Samsung Electronics made a powerful return to Gamescom 2025, the world’s largest computer and video game event, showcasing a massive exhibition space filled with groundbreaking gaming monitors, TVs, and immersive experiences. Held from August 20-24 at Koelnmesse in Cologne, Germany, this year’s Gamescom drew more than 350,000 fans from around the globe eager to witness the latest innovations in gaming technology.
Celebrating its 10th year of showcasing gaming monitors at the event, Samsung offered attendees a firsthand look at how its Odyssey monitors provide the ultimate gaming experience. Whether battling in competitive tournaments, exploring expansive open worlds, or diving into glasses-free 3D, Samsung’s offerings stood out as a highlight of the event.
Revolutionary Gaming Monitors: A Closer Look
The centerpiece of Samsung’s booth was its full Odyssey OLED lineup, featuring 27”, 32”, and 49” models, along with the new large gaming monitors — the 37” and 40” Odyssey G7 (G75F). These large-screen displays deliver superb resolution and smooth, stutter-free gameplay with HDR10+ Gaming, AMD FreeSync™ Premium Pro, and CoreSync backlight color-matching.
Fans were particularly impressed by HoYoverse’s Genshin Impact on the new monitors, praising the sharp visuals and expansive field of view. “It’s definitely the perfect gadget to play Genshin Impact. It brings the characters and all the fighting to life,” said character cosplayer Anne Gerbest. Another fan highlighted the standout advantage of the Odyssey G7 as “the size,” recommending it to every gamer.
Odyssey 3D: A New Dimension in Gaming
Samsung also expanded its glasses-free Odyssey 3D gaming ecosystem with new content and partnerships. For the first time, attendees could play SHIFT UP’s Stellar Blade and Netmarble’s upcoming title, MONGIL: STAR DIVE, in 3D at the Samsung booth. With Eye Tracking and View Mapping technology, Odyssey 3D adjusts depth effects for each character, background, and scene.
One fan described the experience as a “brand-new gaming experience,” noting how the 3D effects made the colors pop and enhanced immersion. Visitors also praised the immersive quality of Odyssey 3D while playing MONGIL: STAR DIVE, with one fan stating, “It’s just so in-depth, during the battles, they come out of the monitor. It’s just incredible.”
Samsung announced that the Odyssey 3D Hub will double its library from 28 to over 50 optimized 3D games by the end of the year.
Expanding the Gaming Universe: OLED S95F TV
Gamers at the booth also experienced a wide variety of games available on the Samsung Gaming Hub with the OLED S95F Vision AI TV. Available in 55”, 65”, 77”, and 83” sizes, this lineup is designed as the ultimate gaming screen with a 165Hz Motion Xcelerator, NVIDIA G-SYNC compatibility, AMD FreeSync Premium Pro, and Samsung’s QD-OLED and Glare-free screen technology.
The bold contrast and ultra-smooth performance made game titles shine at the event. One player, Hendrick Schons, described it as “the ultimate entertainment TV, perfect for my favorite games and the action-packed movies I love to watch.”
Partnerships and Future Prospects
Samsung’s largest partnership to date stretched across the show floor with the reveal of World of Warcraft: Midnight, featuring a new cinematic trailer and developer panels. Fans could explore the game’s new House system on over 80 stations equipped with Odyssey OLED G6 monitors. Meanwhile, Pearl Abyss previewed its highly anticipated title, Crimson Desert, on approximately 180 Samsung 500Hz Odyssey OLED G6 and 4K 240Hz OLED G8 monitors.
Hyun Bae Kong, Head of Business Development at Pearl Abyss, remarked, “At Gamescom 2025, we showcased a questline demo of Crimson Desert that really captured the feeling of being on an actual battlefield. With the incredible quality of Samsung OLED monitors, we were able to bring users a realistic and immersive open world.”
Beyond the main show floor, Samsung hosted The World of #PlayGalaxy at Dock² in downtown Cologne, featuring the Odyssey 3D and Galaxy Z Fold7. Visitors enjoyed immersive 3D gameplay and even rode shuttle buses wrapped as if transporting fans directly into the world of gaming.
For the sixth consecutive year, Samsung ranked No. 1 worldwide in gaming monitors, with an 18.9% global market share in the first quarter of 2025.
Gamescom 2025 cemented Samsung’s position as a global leader in gaming monitors. From large-screen debuts to glasses-free 3D, and live esports battles to partner premieres, Samsung demonstrated how its Odyssey monitors are redefining the gaming experience.
