6 September, 2025
microsoft-s-xbox-branded-asus-rog-ally-gaming-pcs-launching-in-october

In a move set to excite gaming enthusiasts worldwide, Microsoft and Asus are teaming up to release new portable gaming PCs under the Xbox brand. The Xbox ROG Ally and its more advanced counterpart, the Ally X, are scheduled to hit the market on October 16 in regions including Australia, New Zealand, Canada, the UK, and the US.

These devices promise to offer gamers a portable gaming experience akin to a handheld console, a concept that has long been missing from the Xbox ecosystem. While Nintendo’s Switch has dominated this space with its hybrid console design, Microsoft aims to bridge the gap with these new offerings.

The Evolution of Portable Gaming

Portable gaming has seen significant advancements over the years. Nintendo’s Switch revolutionized the market by offering a device that functions both as a home console and a portable gaming system. Meanwhile, Sony’s PlayStation offers the Portal, a handheld device requiring an online connection to a PlayStation console.

Microsoft has primarily relied on Xbox Cloud Gaming and Remote Play to provide a mobile gaming experience. However, these solutions require a stable internet connection and a Game Pass Subscription, limiting their appeal for on-the-go gaming. The introduction of the Xbox-branded ROG Ally PCs marks a strategic shift towards a more integrated portable gaming solution.

Technical Specifications and Features

The Xbox ROG Ally and Ally X are designed to deliver a premium gaming experience. Both models feature AMD Ryzen processors, with the Xbox Ally utilizing the Ryzen Z2 A and the Ally X boasting the more powerful Z2 Extreme. The latter includes an AI-based neural processor for enhanced game upscaling and replay clip generation.

Memory and storage options differ between the two models. The Xbox Ally comes in white with 16GB RAM and 512GB storage, while the Ally X is available in black with 24GB RAM and 1TB of storage. Both devices feature a 7-inch Full HD 120Hz screen protected by Corning’s Gorilla Glass Victus.

“These gaming PCs will still be similar to their ROG Ally siblings, complete with AMD Ryzen processors inside, with the Ryzen Z2 A in the Xbox Ally and the Z2 Extreme in the Ally X.”

Connectivity options include USB-C and a microSD reader for both models, with the Ally X also supporting Thunderbolt 4. Battery life varies significantly, with the Ally X offering an 80Wh battery compared to the 20Wh on the standard Ally model.

Design and User Experience

The Xbox-branded ROG Ally PCs are designed with the Xbox aesthetic in mind. The devices feature a game launcher interface similar to an Xbox console, complete with a dedicated Xbox button and a controller design reminiscent of Xbox controllers. This design choice is intended to provide a seamless transition for Xbox gamers.

Running on Windows 11, these devices promise what Microsoft describes as the “Xbox full screen experience,” offering a more integrated gaming interface than traditional Windows portable gaming PCs.

Market Impact and Future Prospects

The introduction of Xbox-branded portable gaming PCs represents a significant development in the gaming industry. By collaborating with Asus, Microsoft is positioning itself to compete more directly with Nintendo and Sony in the portable gaming market.

In addition to their portability, these devices are expected to support a docking system, allowing them to connect to larger screens for a home console experience. This feature could further blur the lines between portable and home gaming systems, much like the Nintendo Switch.

“Microsoft and Asus are also working with the hardware to improve graphics and speed in the portable consoles, and also work to include a docking system that will turn each portable console into a big-screen experience.”

As the launch date approaches, anticipation is building among gamers eager to see how these new devices will perform. Pricing details have yet to be announced, but industry analysts predict competitive pricing to attract a broad audience.

With the holiday season fast approaching, the release of the Xbox ROG Ally and Ally X could significantly impact Microsoft’s market position, potentially drawing in new users and strengthening its foothold in the gaming industry.