In a remarkable expansion over the past three years, South Korean automaker Kia has broadened its electric vehicle (EV) lineup in Australia from a single model to five. The latest addition is the Kia EV4, a stylish sedan poised to challenge the likes of the Tesla Model 3 and BYD Seal in the competitive EV market.
The introduction of the Kia EV4 comes at a time when sales for its primary competitors have seen a noticeable decline over the past year. This shift in the market landscape raises the question: What unique offerings does Kia’s latest model bring to the table?
Competitive Pricing and Design
One of the most compelling aspects of the Kia EV4 is its pricing. Starting at $49,990 before on-road costs, it is $5,000 less expensive than the Tesla Model 3, which begins at $54,900. While there are some differences in specifications between the EV4 and its Tesla counterpart, the price advantage is a significant draw for potential buyers.
The EV4 also stands out with its design. Part of Kia’s “Opposites United” design philosophy, the EV4 features wide-set lighting signatures, sharp lines, and eco-friendly interiors. However, the sedan’s rear end, which extends noticeably from the rear axle, has sparked mixed reactions.
Technical Specifications and Features
Built on the same 400-volt E-GMP architecture as the EV3, the Kia EV4 is available in three trims in Australia, all powered by a 150kW/283Nm electric motor driving the front wheels. Charging capabilities are robust, with a 10 to 80 percent charge on a DC fast-charger taking just 29 minutes for the Air Standard Range and 31 minutes for the long-range Earth and GT-Line models. The maximum charging speed is capped at 128kW.
Inside, the EV4 is equipped with twin 12.3-inch screens for infotainment and instrument cluster, standard across all trims. Additional features include Kia Connect phone-app access, over-the-air updates, dual-zone climate control, and the i-Pedal 3.0 regenerative braking system.
“The EV4’s cabin is open and airy, with sustainable materials like recycled plastics and cruelty-free leather, particularly in the GT-Line grade,” noted a Kia representative.
Driving Experience and Efficiency
Kia’s commitment to a superior driving experience is evident in the EV4, which has undergone an Australian ride-and-handling evaluation. The steering is well-weighted, and the ride strikes a balance between comfort and agility. The EV4’s single motor may lack the punch of dual-motor competitors like the BYD Seal and Tesla Model 3, but it remains efficient.
Efficiency is a standout feature, with Kia claiming electricity consumption rates of 14.9kWh per 100km for the Earth and GT-Line grades. In real-world testing, the Earth model achieved 14.4kWh/100km, while the GT-Line was even more efficient at 13.3kWh/100km.
Safety and Warranty
Safety is a priority for Kia, with the EV4 featuring seven airbags and a suite of active safety technologies, including autonomous emergency braking, lane-keep assist, blind-spot monitoring, and rear cross-traffic alert. Kia is working to transfer the EV4’s five-star Euro NCAP safety rating to ANCAP.
Kia’s seven-year/unlimited-kilometre warranty applies to the EV4, with roadside assistance available for up to eight years if serviced with Kia. Three prepaid service packages are offered, covering three, five, or seven years.
Market Implications and Future Prospects
The Kia EV4 represents a significant addition to Australia’s EV market, offering a blend of affordability, style, and efficiency. While it may not match the equipment levels of some competitors, its driving experience and energy efficiency make it a compelling choice for buyers.
“With a driving range approaching 600km for the Earth and GT-Line grades, the EV4 alleviates range anxiety, and its 128kW DC charging capability, though not the fastest, is adequate for an entry-level model,” an industry expert commented.
As Kia continues to expand its EV offerings, the EV4 could play a crucial role in the brand’s strategy to capture a larger share of the growing electric vehicle market in Australia. The potential introduction of a higher-performance EV4 GT variant could further enhance its appeal.
