The 2026 Genesis GV80 has made headlines with a notable adjustment in its pricing and specifications. The luxury SUV, which had previously dropped its four-cylinder engine, sees the return of the turbocharged 2.5-litre four-cylinder petrol engine. This change has resulted in a base price reduction, now starting at $120,000 before on-road costs—a $10,000 decrease from previous models.
The announcement comes as Genesis aims to make its luxury offerings more accessible while maintaining an edge in the competitive SUV market. However, the 3.0-litre turbo-diesel inline six, discontinued in 2024, remains absent from the lineup as production has ceased.
Pricing and Model Adjustments
The GV80 lineup’s reconfiguration includes a price increase for the twin-turbo 3.5-litre V6-powered variant, now $2000 more expensive. Meanwhile, other models in the large luxury SUV lineup have experienced price hikes ranging from $1500 to $1700.
All GV80 SUVs now adopt the Signature trim name, with the exception of the new Black flagship, which is exclusively available with the 3.5T engine. The GV80 Coupe continues to be offered in its unique trim level, featuring special inclusions over the Signature SUV, and is also available in Black trim.
Feature Updates and Discontinuations
In a move that may disappoint some, the previously optional Rear Seat Entertainment Package has been discontinued. This package included dual 14.7-inch rear touchscreens, a remote control, USB-C port, and HDMI port. However, buyers can still opt for a six-seat layout featuring second-row captain’s chairs, a fixed centre console, and a wireless phone charger.
The new Black editions introduce a range of dark-themed exclusive appointments and eco-friendly materials, including leather upholstery and door trims dyed using recycled carbon black extracted from waste tyres.
Technological Advancements
The 2026 GV80 also marks the introduction of Digital Key 2.0, a first for Genesis. This advanced feature enhances the existing Genesis Connected Services suite in Australia. Utilizing near-field communication (NFC) and ultra-wideband (UWB) technology, Digital Key allows owners to lock, unlock, or start the engine remotely using a compatible smartphone or smartwatch.
Digital Key 2.0 can be stored on one device and shared with up to 15 other devices, functioning even without a mobile network signal or if the smartphone battery is flat.
Market Impact and Sales Analysis
The return of the 2.5T drivetrain, which accounted for about 25% of local GV80 sales before being dropped in 2024, signals a strategic move by Genesis. Genesis Australia CEO had previously stated that the new GV80 Coupe would “compensate” by accounting for 30% of overall sales for the large luxury SUV.
To the end of October, Genesis has delivered 165 GV80 SUVs and 72 GV80 Coupes, with the coupe-like body style making up 30% of total GV80 sales. This aligns with the company’s sales strategy and shows a strong market presence.
Historical Context and Future Prospects
Since its launch in 2022, the Genesis GV80 has evolved significantly. Initially priced at $92,000 before on-road costs, the model has seen various updates, including the introduction of the Coupe derivative and a revised cabin with a 27-inch OLED display.
The GV80 has also been enhanced with features such as an 18-speaker Bang & Olufsen sound system, fingerprint recognition, and a digital rear-view mirror. These advancements highlight Genesis’ commitment to luxury and innovation.
Looking ahead, the GV80’s competitive pricing and advanced features position it well against rivals like the BMW X5. With the automotive industry continually evolving, Genesis’ strategic updates and technological integrations may prove pivotal in maintaining its market share.
As the luxury SUV segment grows, the 2026 Genesis GV80 stands poised to capture the attention of discerning buyers seeking a blend of performance, luxury, and cutting-edge technology.
